Pixar is now just a post-production factory.

Pixar is now just a post-production factory.

Pixar marks the sixth installment in just one decade of the studio and is another sign that Silicon Valley's innovative entrepreneurial spirit is gradually being transformed by Hollywood.

Shortly after Toy Story debuted in late 1995, John Lasseter and Steve Jobs discussed Pixar's future as founders. Lasseter is the director of Toy Story and the creative director of the company that wants Pixar filmmakers to be the ultimate decision makers in all creative matters. Jobs, a business minded person rather than an artist, thinks that the new business manager should be the driver of the ship, just as Disney and other filmmaking models in the world are adopting. .

Former Pixar finance director Lawrence Levy recalled that Lasseter had insisted: "We do not want to make safe watch32 movies, we want to continue to break the barriers of animation and storytelling. We have ideas for great original works. It's rare to see original films, that's what we do and what we have to do. "

Jobs was convinced by this view. And so Lasseter led this small startup company to an ever-evolving array of creativity and commerce thanks to a forgotten fish, beetles, monsters under the bed or superman family. . Up until 2009, when Hollywood was beginning to subdue the power of the expanding universe, Pixar retained its original uniqueness.
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Of the 10 films that the studio debuted to, Up was only right after the story, even if a project just failed, Pixar is in danger of "out".

However, this decade marks a significant change for Pixar. Including Incredibles 2, Pixar has produced six novels and prequels. Their next project is Toy Story 4, the sequel to the toy world that seems to have closed completely. That is not to mention Planes, a movie of the Cars that people are not sad to ask.

The movie studio was the epitome of breaking the boundary rules and creating new limits for cartoons that are probably being tied up by its own machine. While the headquarters are located in Silicon Valley, which is considered the cradle of innovation, Pixar is becoming more of a Hollywood base: less creative and risk-averse.

Like many stories of miraculous success, Pixar's origins begin with failure. The company started out as a division of Lucasfilm, they developed an expensive graphics computer for use in film production. Jobs, in the hunt for glory again after being ousted from Apple, spent $ 10 million to split the department into an independent company in 1986. Pixar wants to make a cartoon movie. Jobs also wanted to prove he was still the king of hardware after being subjected to Macintosh's ingenious treatment.

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In the end, they chose to pursue both goals simultaneously, both producing films, and advertising and selling rendering software to increase revenue. This is Pixar's first time to balance its commercial interests with its innovative benefits.